Two sites are seen as going car crazy in their current bingo promotions. At Sun Bingo and NotWBingo, players will have until September 27, 2009, to win one of the 100 cars that will be used in promoted games. This promotion will attract great attention from players looking for the chance to win a substantial prize from a one-time win in a single drawing. Other sites will have to find promotions of their own to compete with these car give-a-ways.

The competition for new players and keeping existing players will be ratcheted up by this audacious promotion of 100 cars as game associated jackpots. All bingo sites are using promoted games to keep their customers happy and attract new players. The problem for some sites is the more stable financed sites can do this type of promotion and less stable companies with lower financial ability will be shut out in getting new players or keeping the players that they now have online. This is an old story in the competition in any business group. Bingo just provides a glaring example of what a competitive situation will do to companies and their customers.

The car prizes are going to be given out in drawings from entries that can be earned by making deposits or just by playing. New players opening an account are given three entries and existing players can get entries for deposits and also for just making a game wager.

The deposits need to be a minimum of two pounds for bingo games and ten pounds for slots to earn entries for the car drawings. The cars prizes that will be awarded are Fiat Panda 1.1 100 of these cars makes for a substantial investment in prizes by these two sites. The sites hope that existing players will become more active and new players to the sites will be attracted to open an account. The question that comes to mind is will this promotion pay for itself and make the two sites money from the promotion. This is a large investment of site money to commit in promotions that will be over in about two months.

If the promotion brings in enough new active players, the promotion will be considered successful if the new players continue to play after the promotion is over. This is always a risk that any site takes when committing this amount of money to any promotion.

The players will try for two months to win one of these cars that is for sure. What happens later will be interesting to watch. The players want to win a car. The sites hope they stay and play.