According to a 2006 study conducted by OnlineBingo.co.uk, at that time 88% of online bingo players were women with the average age being around 47 years old. Interestingly enough, this same study found the male players to only average 37 years old. The study also showed that 38% played online bingo every day and 15% played 2 or 3 times per week.
This overwhelmingly female market base is the reason you sites designed to appeal mainly to women. The majority of sites are still using “girlie” colors like pinks and oranges, while graphics tend to be of feminine stereotypes like handbags or jewelry.
Parlay Entertainment recently completed a new study to see what the demographics look like now, almost three years later. It shows that while more men are playing online bingo today, it’s still an overwhelmingly female market. 85% of online bingo players are still women but the ages have changed a lot. Almost 60% of players are now below the age of 45.
Of course, given the reputation of bingo as a ladies game, there have been theories that the number of men is under-reported. It seems that it is pretty common for men to use a woman’s name to sign up to hide their gender. Come on, guys…stand up and be proud to play bingo!
